Followers on Facebook are the people who have decided to follow your page to stay updated about your posting activities. Facebook followers count reflects brand awareness and reach. This is why nearly every brand focuses on boosting the number of followers, especially with their growth. If you also need to increase your follower count and number of likes, work on the following tips and tricks.
Run Facebook Ads
This is one of the highly recommended tips to easily discover the target audience and convert them into your potential followers. However, be sure to run ads that increase engagement and improve the visibility on this social platform. Experts suggest using content in the form of video ads or carousel ads.
If you wish to bring more traffic quickly, leverage carousel ads which drive 10x more traffic than image ads within 3 months. A research report found that around 47% of users watch video ads on Facebook. So, use these ad formats to give a push to your Facebook followers. When any person likes your ad content, they tend to follow and engage with your Facebook page.
Generate Shareable and Authentic Content
When any person finds something inspiring, interactive, entertaining, or informative, they are encouraged to hit the Like button, share it with others, and follow that page to keep finding interesting posts. Making shareable and authentic content expands the reach and drives followers. There is no specific definition for shareable Facebook posts. It may vary based on the audience you are targeting. Just be sure that the content you are creating aligns with the interest of your audience or solves the concern they have.
Invite your Friends and Family
This is another easiest tip to get followers and likes on your Facebook page and boost brand awareness. Invite people like your family members, friends, and near and dear ones to like your page. Note that Facebook does not allow sending too many invites at once. If you do so, it may result in getting your account blocked temporarily.
Experiment with Different Types of Posts
Posting the same variety of content all the time may lose your followers’ interest and can drive them away. Diversity in the content is as important as authenticity and reliability. The more variety your content creates, the higher you have chances to drive more followers and keep the existing audience engaged. So, try posting different types of content, such as images, videos, reels, stories, live videos, etc. to examine what your audience appreciates the most. Determine what is working to garner more likes, shares, and other forms of engagement and what you must avoid. Leverage the content marketing strategy that helps in driving further engagement on the prior engagement.
Post More Frequently
How often you upload content on Facebook ensures its relevance to your present followers. When users don’t find anything useful or entertaining on a page, they might unfollow that page. To avoid the risk of becoming outdated, it is important to improve the posting frequency. However, it doesn’t mean posting lots of content in a short span of time with compromised quality.
Pages with less than 10,000 followers might get their engagement rate decreased by 50% when uploading more than one post a day. Experts recommend posting at least 3 posts and a maximum of 7 posts per week to drive enough engagement. Posting consistently helps in strengthening relations with followers and boosting brand loyalty. Increasing loyalty is key to getting a large number of likes.
To maintain consistency in your posting schedule, you can automate your posts or use a reliable third-party scheduler. A content calendar helps to schedule posts in advance and align content strategy with upcoming events. A social media publishing tool can save you time by allowing you to schedule your posts to upload at a certain time and date.
Host Giveaway Contest
This can be the cost-effective and most useful tip to get noticed by the target audience and bring an increasing number of Facebook likes. Starting giveaways can promote your page to a wider audience as they might be interested in participating in it and winning amazing prizes. This could also encourage people to show more interaction.
The more people interact with your post, the more you have a chance of getting your page appearing in the news feed. As a result, higher visibility can bring higher engagement. To increase the success rate of your giveaway, apply rules that promote audience participation.
Increase Audience Engagement
It is a human tendency that an individual prefers connecting with people who show interest in interacting with them. The same perception is applied in the world of Facebook. Users like to be noticed and appreciated by the creator. Thus, it is a good strategy to increase the interaction with the target audience to let them believe that you pay attention to their engagement.
You can interact with them publicly by replying to their comments or privately by answering their messages in Messenger. Interaction helps in boosting the engagement rate and developing brand loyalty. Remember, a loyal customer will spread the word about a product or service and bring more followers or brand promoters.
Include Facebook Links to All Digital Platforms
Expand the presence of your Facebook page across all the online platforms you are actively using. It includes social media platforms, email, and websites. Add your Facebook link to your website to direct visitors to your page. You can do this by mentioning “Connect with Us” or “Follow Us” with the Facebook icon. The more easily your users find you, the higher the possibility of getting more followers.
Conclusion
Working on these tips will help you notice a stupendous increase in followers and likes on your page. Some people or websites might recommend you purchase these metrics and avoid investing your effort. But this is not a good strategy because it may hurt your page and brand reputation in the long run.
